
Academy (Page 3)


Academy
Game localization for discovery: Trickier than you think?
GameDiscoverCo's Simon Carless says the decision to localize is about a lot more than the size of the target market

Academy
Building anticipation: How to make engaging gameplay trailers
Marketing agency Gnet shares practical advice on elevating your marketing by getting the most from your footage

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The game rating problem you don't want, and how to mitigate it
GameDiscoverCo's Simon Carless looks at games being automatically pulled over IARC ratings and what developers should look out for when obtaining a rating

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Coping with impostor syndrome
Zynga's Phuong Phillips explains what companies can do to help their staff suffering from impostor syndrome, and gives tips for those who constantly fear they are a fraud

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Deep dive: Behind-the-scenes data on a Steam F2P game
Robot Squid and Spilt Milk share data on the PC performance of King of Crabs, its free-to-play mobile-PC battle royale game

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Are Steam followers the best predictor of success for unreleased games?
GameDiscoverCo's Simon Carless examines how Steam festivals and showcases have changed the impact of being wishlisted

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"The time is right to re-evaluate open worlds. We can do better"
In his Develop:Brighton talk, Ubisoft Reflections' Chris Jenner suggested ways to achieve world-scale emergent gameplay

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Check out our huge line-up for this week's GI Live: Academy
More than 65 industry professionals to speak with UK students this week in Discord

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Why playable teasers are way better than demos
TinyBuild CEO Alex Nichiporchik discusses the benefits of playable teasers and offers advice on how to create your own

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How to pitch your game remotely
Ahead of our latest Investment Summit Online, 22Cans' Bradley Crooks offers advice to developers on how to impress publishers and partners over video calls

Academy
Free and easy ways to cross-promote your game
Straw Fawn Studio's Philomena Schwab shares tips on how to work with other developers on your marketing

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State of Games: What happens to the industry when the pandemic is over?
Newzoo's Candice Mudrick explores the impact of COVID-19 on cloud gaming and other platforms, and forecasts what comes next

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Practical tips to prevent abuse and build team trust
At GDC Summer, Emily Greer offers advice on how to build a respectful workplace and what to do when harassment occurs
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Is your publishing agreement fair?
At GDC Summer, lawyer Kellen Voyer broke down the average indie game publishing agreement in 2020

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Five steps to compliance with the California Consumer Privacy Act
At GDC Summer, Will Bucher outlines how companies already complying with GDPR can ensure CCPA compliance too

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A quick guide to readable game text
At GDC Summer, EA Sports' Karen Stevens shared the importance of legible fonts and why you shouldn't write off Comic Sans

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How to bring your game world to life with impactful sound design
Pearl Abyss' composer and audio director Hwiman Ryu on how engaging audio design can heighten players' experience

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How to guarantee your pitch will be rejected
Publishers and investors share advice on the common mistakes to avoid in your presentation when you're pitching

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How to transition from working from home to being a remote studio
Due to the coronavirus crisis, leading games studios are having to learn to work remotely. But how do you make a success of working from home?