Feature
Gamification market to reach $2.8 billion in 2016
Report from M2 Research projects tremendous growth
Marketing (Page 31)
Feature
Console gamers still rule, survey finds
A survey taken in the USA finds more than half are gamers
News
Seamus Blackley: "I'd be terrified to be marketing games right now"
Original Xbox creator calls for experimentation during keynote at the [a]list Summit
News
Marvel Comics and Rockstar team up to bring Max Payne to comics
The 3-issue comic series will be written by Remedy's Sam Lake and Rockstar's Dan Houser
News
Call of Duty buzz up 400% in wake of Black Ops II reveal, PS3 gains mindshare
Activision's marketing push has begun and it appears to be working
News
Call of Duty: Black Ops II to bring "disruptive innovation" says Activision
Unsurprisingly, Activision is promising the "most ambitious Call of Duty ever"
News
Inside Xbox cancelled for US, Australia, New Zealand and Canada
Microsoft's Major Nelson says Inside Xbox will remain in other areas, however
News
PlayStation Vita coming free with every Scion iQ
For a limited time buying a car will get you a portable game system
News
Zynga starts promoting its platform partners
Zynga testing waters of new Zynga Platform, starting with Row Sham Bow
News
Plants vs. Zombies merchandise blowout
PopCap looks to leverage its brands with everything from hats and clothing to toys and calendars
News
Halo 4 to receive big live-action web series promotion
Microsoft's biggest investment ever in live action is "not just a marketing piece"
Feature
How Eutechnyx Sealed the BMW Deal
How a small studio from Newcastle engaged with one of the world's biggest luxury brands
News
Konami bringing Dance Dance Revolution to classrooms across US
Konami pushing for Dance game fitness benefits in partnership with leading organizations
Feature
Skyrim and Batman: Arkham City: Inside The Marketing
How Skyrim and Batman: Arkham City broke out of their niche markets