Transmedia

Despite Fallout and other successes, the industry still hasn’t found a strategy to retain new audiences from TV and film

Reflector Entertainment CEO and Bandai Namco exec Hervé Hoerdt offers insight into telling a story across games, novels, comics, podcasts and more

Publishers' notions of franchises that span games, movies, TV and other media to create an experience that's more than the sum of its parts has finally found its time